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BRAND IDENTITY

Catarina Barbosa

Catarina Barbosa

FOUNDED BY CATARINA BARBOSA IN VILA NOVA DE MIL FONTES, THE EPONYMOUS BRAND IS BUILT UPON VALUES OF INTEGRITY, TRANSPARENCY AND TRADITION. INSPIRED BY ABUNDANT SUN, GREEN VALLEYS AND REFRESHING WATERS BELONGING TO THE ATLANTIC OCEAN, THE BRAND HAS SOON LEARNT TO COMBINE ITS AUTHENTIC ROOTS. FOCUSED ON A LOCAL AND HANDMADE FORMULA, CATARINA BARBOSA CONVEYS A FINE, ORGANIC AND MATURE FEMININITY. A GENTLE, CONSCIOUS FINESS.

CATARINA BARBOSA EVOKES AN ODE TO THE QUINTESSENTIAL WOMAN, SPEAKING TO A QUIET ROMANCE, ITS TRADITIONAL VALUES THAT RESONATE WITH MINDFUL, HERITAGE INSPIRED AND LUXURY DRIVEN WOMEN. CATARINA MAKES IT INTIMATE, FAMILIAR, RELATABLE.

WORD COMPOSITION

RELATABLE ALLURE

MATURE/SOPHISTICATED

GENUINE

ABUNDANT

ODE TO SIMPLICITY

ETHICAL

PLANT BASED

MINDFUL LUXURY

QUIET ROMANCE

HANDMADE

PURPOSELY PURE

GENTLE FINESS

GENTLE FINESS

LOCALLY MADE

FEMININE HERITAGE

Catarina Barbosa's tone of voice should be understated, rhythmic and yet poignant. Feminine, mature, paired with no emojis and no frills.

July 23, by Sara King Moura